
One of the reasons cold calling is hard because you’re calling someone who is not expecting your call right away and who doesn’t know you. Hence, your cold call is often perceived as a distraction and you become someone who can be easily avoided by disconnecting the call. Many critics would also argue that cold calling is not the best thing to generate new business, but cold calling still generates a good amount of business. Here are some tips to overcome the fear of cold calling and to make things work the way you want it.