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Recently we’ve had a session with Val Gray from Talent Makers about sales hiring. And more importantly how to eliminate the gut feeling that hiring decisions are often based on.

I’m sure all sales managers who build their teams from scratch, let it be a startup or a well-established company, face this problem. How do you evaluate someone’s capabilities of doing one task or another? Without a trial and error, it’s quite challenging.

And if you’re a B2B startup in a smaller niche with a finite amount of customers this could be a vital choice in your startup.

What would you do in that case?

Would you spend more and get a big sales superstar who closes deals that are equal to your annual revenue? But how do you know if that person will be capable of closing smaller deals? That is often an issue when going big in that department.

But frankly, there is no way to be certain about that choice. You can’t predict the future.

But what you can do is to establish a hiring process in a way that you could estimate how the future employee would perform. Obviously, it’s not 100% accurate, but at least it’s not completely going blindly into the forest.

I could tell you more, but I’m sure you will find the webinar more useful. It’s openly available for everyone to see on Youtube.

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Written by Jonas Matkevicius

Jonas is a marketing specialist at SalesChakra. He is a certified inbound marketer who drives social media engagement and optimizes content for audiences. He loves to write on sales, non profits and entrepreneurship.