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The previous article by Pradeep Agarwal gained a lot of attention from startups, so we decided to create an exclusive interview with him available only on SalesChakra!

In this video, he clarifies a bunch of points that drove discussion in the comments, as well as, answers some of your questions.

Furthermore, Pradeep emphasizes on an importance of the first 3 years of any startup. And how decisions could be critical to your startup’s health.

According to him, the whole journey divides into 3 parts that are called: seeding, nurturing and growing. Each resembles the length of one year. Pradeep concludes during an interview how you can make your customers super successful and why you need to do so. Another topic he covers is understanding local conditions, because when something works in one region, doesn’t always transfers to another.

Pradeep also shares his experience on how to identify startup’s sweet spot and why you need to identify your perfect customers only in a second year and not the first. Moreover, he contributes his opinion on building processes and establishing cadence within your sales team.

You can watch the whole interview with Pradeep Agarwal down below:

[video_lightbox_youtube video_id=”KH4mJ2G1y90″ width=”1366″ height=”768″ anchor=””]



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by Pradeep Agarwal

Pradeep is a sales leader with management experience of over 18 years in stellar companies like Google, Salesforce, Oracle and IBM. While building teams from scratch, he has helped US based companies to evangelize their technologies in India, setup local operations and expand their sales teams.


by Deepanker Dua

Deep is the chief sales scientist at SalesChakra. As he experiments with sales acceleration at tech startups, he documents his learnings through this blog. An avid traveller, he has lived selling disruptive technologies in 4 continents, and speaks 5 international languages. Connect with him on Twitter @askdeepr and LinkedIn.