
Unlike the various marketing techniques that businesses follow, the end goal of sales is pretty direct – generating a lead and closing the deal. While making cold calls, sending out emails and visiting prospects make up an important part of the sales strategy, a sales rep needs the right set of tools to be productive from the start. Here’s the ultimate list of tools a sales rep needs.

Running a well-prepared custom demo for SaaS products takes time. The success rate of custom demos depends on expectations and priorities managed with your prospect. This article covers golden rules for ensuring higher success rate of your online demos. Without adhering to the golden rules of custom demos, it could only delay the sales cycle.

No matter how smart, charismatic and enthusiastic a sales rep is, achieving optimum sales productivity is always a challenge. Here’s an in-session worksheet for sales managers to use the G.R.O.W model for coaching sales reps and increasing their productivity.