Skip to main content

Do you have a great product that you want to sell out to your potential customers and clients? Sales is an important part of every business and finding the right sales people is quite a challenge for businesses all over the globe. When you have a great sales team you can see the difference it can make to your business. However, to have a great sales team you need to find people who are exceptionally good and can help you to improve your business sale. Finding good sales people is tough, not because they are not easily available, but because there is no one personality type that can ensure great results.

Here are few tips on where to find good sales people that can help you boost your business sales.

In Your Company

While most businesses search for sales people outside, it could be that there are employees working in your firm who can be great sales people. Its only a matter of you finding out and giving them the opportunity to them to go out and sell products that you make. You can find by looking out for employees who are comfortable and passionate about the products and services you offer. If they are passionate, they can do it, because passion always wins. Additionally, they are aware of the product/service so you don’t have to work hard to train them. However, you also have to ensure that they are equally comfortable about selling, because if they’re not then it might be difficult for them to make a switch and eventually it will be a bad move from your side.

Your Customers

Apart from your employees who else knows your products better? Well, your customers, don’t they? Your customers have been using your products and services, so they know the pros and cons of your products/services. If they are happy with it, they can certainly explain it and sell it to others. On the brighter side, they understand your products/service from customer’s view point which makes it even better for you.


When you are in the business you need to ensure that you keep in touch with multiple people because you never know where you might find someone that can help you sell your products. Referrals can help you find the right sales people you are looking for. Hence, when you are not sure where to find good sales people you can always ask friends and colleagues and they’ll help find one. After all they would always want to help you out with something good.

Other Industries

It is not necessary that you search for sales people that have worked in the same industry. When you’re searching for good sales people only in your business industry you limit your search and that makes it harder to find exceptionally good sales people. Focus only on finding sales people no matter which industry they belong to because this way you don’t have to teach them how to sell because they already know it. The only thing they need to be train about is the product or service that you have to offer.

Social Media

Social media is another option that you can use. On sites like LinkedIn, or be a part of sales group on Facebook and look out for fresh graduates who are willing to make their mark in sales industry. These individuals have the enthusiasm, energy and hunger to prove themselves and you can boost your business sales by using that enthusiasm in the right way.



by Jonas Matkevicius

Jonas is a marketing specialist at SalesChakra. He is a certified inbound marketer who drives social media engagement and optimizes content for audiences. He loves to write on sales, non profits and entrepreneurship.