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Do you often hear the term CRM or Customer Relationship Management? While there is so much written about CRM software, various entrepreneurs and start-up owners are not well aware of what CRM actually is and how it can benefit them. In fact, most businesses still run without CRM software and entrepreneurs are working twice as hard to achieve success. If you’re stepping into the world of business you need to know what CRM software used for and how you can utilize its features to make things easier and convenient for your business.

Understanding CRM

To put it plainly, CRM is a way of improving business efficiency. As a business owner you must know that business is all about customers and building relationships. CRM helps you to strengthen customer relationships to keep them coming back, but on the other hand, it also helps to gain new customers. The software works in sync with your business system to streamline internal business processes while integrating your sales, marketing and customer service functions. With CRM every department in your company can share and use critical information that can help your business grow.

Better Contact Management

Fundamentally, CRM is all about organizing the information your business receives from various sources and departments. With CRM software, you can access this data from any location by using mobile (through Internet). It not just provides you a robust contact management system, but also provides you insights on your customers as it gathers and displays information about your customers. A CRM software allows you to look at real facts so that you can come up with better marketing plans and strategies to conveniently target certain types of customers.


Building New Customers

While it is important to retain current customers, it is also vital to gain new customers that would help your business grow. With CRM you can certainly increase the number of customers you have as it offers lead generation features. CRM can allow you to generate automated leads from various sources like social media, website visitors and inbound calls and newsletters. You can then use CRM to follow up with leads through emails or contacting them directly. In this way, you get to stay connected with new customers that might be interested in the products and services you have to offer.

Measure Business Performance

As a business owner won’t you be interested in knowing how well your business is doing? CRM allows you to get information that can measure your business performance, so you know where your business stands and how you should take it forward. The system automatically projects short term and long term sales opportunities and potential, so you don’t have to waste time producing charts and data from the scratch. CRM software also comes with features where each sales rep in your company can see their own metrics. They see it in their accounts that allow them to keep track of their own performance to help them reach their goals. As business owner you can have a look at the bigger picture as you keep an eye on your competitors through social media activities, press releases and other sources of news.

Boost Business Sales

While most business owners do talk about improving their business sales, they are not sure about what kind of improvement they want. CRM is designed to link together a prospect’s progress through the different stages of your business sales efforts, from campaign to close. It makes it easier for the sales team to track their own performance and offer company direct insights into their deal valuation, commissions, quota attainments and critical sales information. It provides a bigger and clear picture of the entire sales pipeline to allow your sales team to close more leads and become more involved in the marketing process.

To conclude, CRM software offers wide range of features that can help businesses to gather more data and benefit from it. The software works to help businesses manage their customers efficiently and to understand their true business needs and achieve goals that are important for business success.



by Jonas Matkevicius

Jonas is a marketing specialist at SalesChakra. He is a certified inbound marketer who drives social media engagement and optimizes content for audiences. He loves to write on sales, non profits and entrepreneurship.