{"id":3748,"date":"2016-12-02T13:29:09","date_gmt":"2016-12-02T07:59:09","guid":{"rendered":"https:\/\/saleschakra.com\/en\/?p=3748"},"modified":"2016-12-06T10:51:30","modified_gmt":"2016-12-06T05:21:30","slug":"get-started-smart-content-marketing","status":"publish","type":"post","link":"https:\/\/saleschakra.com\/en\/get-started-smart-content-marketing\/","title":{"rendered":"How To Get Started With SMART Content Marketing"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” class=”para” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ el_class=”custom-inline-icons-twt” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_column_text css=”.vc_custom_1480445795565{margin-bottom: 5% !important;}”]Getting started with content marketing<\/a> is a challenge in itself. While you know exactly what your business would like to say, you have a tough time understanding what your ideal customers are looking for, what they would convert on and what kind of goal based on their behaviour, should you set up for the campaign.<\/p>\n

As marketers ourselves, we know how setting a goal for every content piece is probably one of the hardest decisions we make in a day. It\u2019s like wanting a sale, but not really targeting at a direct sale and keeping our fingers crossed for a conversion to happen.<\/p>\n

This is where setting up S.M.A.R.T marketing goals before getting started comes in play.<\/p>\n

Understanding S.M.A.R.T marketing goals<\/h3>\n

S.M.A.R.T is a mnemonic acronym used in the digital industry to create a guide that helps marketers set specific objectives for their campaigns. It takes into account every aspect of the marketing strategy from ideation, market needs, goals and measurables that truly define the campaign\u2019s success.<\/p>\n

\"SMART<\/p>\n

Here\u2019s understanding each element of this tactic:[\/vc_column_text][vc_column_text css=”.vc_custom_1480445886385{margin-bottom: 5% !important;}”]\n

S – Specific<\/h3>\n

\"SMART<\/p>\n

Gone are the times when you associate content marketing with a tactic to only boost your brand awareness, grow your digital audience or get more exposure. These goals were always vague and not measurable. Marketers never really understood what their business would gain out of them and ended up investing efforts in the wrong direction.<\/p>\n

So get specific about what you want from each segment of your content marketing strategy. Associate each move with one goal that adds to the end target of your business. For instance, here are some of the targets we commonly associate with our content pieces:<\/p>\n