{"id":1271,"date":"2016-02-03T15:59:16","date_gmt":"2016-02-03T10:29:16","guid":{"rendered":"https:\/\/saleschakra.com\/en\/?p=1271"},"modified":"2016-08-19T22:48:54","modified_gmt":"2016-08-19T17:18:54","slug":"5-sales-lessons-learnt-from-epic-product-demo-failures","status":"publish","type":"post","link":"https:\/\/saleschakra.com\/en\/5-sales-lessons-learnt-from-epic-product-demo-failures\/","title":{"rendered":"5 Sales Lessons Learnt from Epic Product Demo Failures"},"content":{"rendered":"[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” class=”para” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1\/1″][vc_column_text css=”.vc_custom_1454379878310{margin-bottom: 4% !important;}”]One of the biggest fears of sales reps – what happens when demo fails – could be rather simplified or even eliminated altogether. It is all about your own perception of the demo. For majority of sales reps it could be very stressful if demo suddenly fails and the situation could not be fixed. In this article we provide real life examples of demo failures, some of them were from major companies. And at the end we include a video with some suggestions on what to avoid and turn your demo failure into a success.<\/p>\n

1. Microsoft: Windows 98 Demo by Bill Gates<\/h3>\n[\/vc_column_text][vc_video link=”https:\/\/www.youtube.com\/watch?v=yHxj-47csUU”][vc_column_text css=”.vc_custom_1454402301439{margin-bottom: 4% !important;}”]Even if you are a big corporation, you still cannot control how \u2018live\u2019 demos span out. And sometimes unexpected things happen. Just like it happened to Microsoft during the Windows 98 demo. It certainly eases the pressure with a tag-team running the demo (i.e. you, the sales rep and your sales engineer). Because when things go south there is at least someone to joke around and continue talking with a prospect while you or your technical guru tries to solve the problem.<\/p>\n

Demo Failure Lesson #1<\/h4>\n

Single man in the field is not a warrior: Two is better than one, at least during demo failures. So include your sales engineer if you are running that crucial demo with \u2018golden\u2019 prospect.<\/p>\n

<\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1454382620199{margin-bottom: 4% !important;}”]\n

2. Satya Nadella\u2019s triple failure on Microsoft Cortana demo<\/h3>\n[\/vc_column_text][vc_video link=”https:\/\/www.youtube.com\/watch?v=1B4agbj1A_c”][vc_column_text css=”.vc_custom_1454402329383{margin-bottom: 4% !important;}”]\n

<\/h3>\n

When Satya Nadella asked Microsoft\u2019s speech recognition tool, Cortana – the demo was doomed. It took him 3 tries to see if it works and all the pages were closed when he got back to Salesforce instance. It is always the best idea to have some backup ready which would result in less stressful demos and more fluent presentation.<\/p>\n

Demo Failure Lesson #2<\/h4>\n

Most common failures in SaaS product demos are result of connectivity issues. Be prepared when your software acts up. Have static tabs open or screen mock-ups to simulate the live demo. You may not have \u2018back-stage\u2019 help come to rescue all the time.<\/p>\n

More importantly, don\u2019t forget your humor. It\u2019s scary when your computer comes off as more humorous than you! In that case, there ain\u2019t any milk from the prospects :)[\/vc_column_text][vc_column_text css=”.vc_custom_1454382610320{margin-bottom: 4% !important;}”]\n

3. Trying hard to make demo work? Taekwondo style!<\/h3>\n[\/vc_column_text][vc_video link=”https:\/\/www.youtube.com\/watch?v=HC-2Z7Vl0xc”][vc_column_text css=”.vc_custom_1454402340747{margin-bottom: 4% !important;}”]This Taekwondo demo is rather hilarious (besides being hopeless right after third fail). To make it worse, \u00a0the instructor keeps trying to fix it no matter what. Sometimes it is better to accept the defeat than continue trying to solve the issue in front of your prospect.<\/p>\n

Demo Failure Lesson #3<\/h4>\n

Our favorite demo failure exist strategy: Try a couple of attempts. Be vulnerable. Accept things didn’t work out as they should. Pause. Confirm that it is OK and natural to fail with your prospect. Stop. And Reschedule.[\/vc_column_text][vc_row_inner class=”subscribe-us”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1\/12″ offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_position=”all” background_color_opacity=”1″ el_class=”sub-font adj-mob” width=”5\/6″][vc_column_text css=”.vc_custom_1454332425489{margin-top: 2% !important;margin-bottom: -2px !important;}”]\n

Want insights on how to run Killer Demos?<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1471627046978{margin-top: 2% !important;margin-bottom: -2px !important;}”]\n

Sign up for newsletter<\/h5>\n[\/vc_column_text][vc_raw_html]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column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1\/12″ offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1454382600535{margin-bottom: 4% !important;}”]\n

4. Classic demo-script failure in Microsoft Surface demo<\/h3>\n[\/vc_column_text][vc_video link=”https:\/\/www.youtube.com\/watch?v=N1zxDa3t0fg”][vc_column_text css=”.vc_custom_1454398363050{margin-bottom: 4% !important;}”]Whenever your device hangs up at least have a courage to admit it. There is no reason to talk about features and functionality that seem to be opposite from reality. If you accept that things didn\u2019t go well on this one you will end up with a more credible image rather than trying to make it appear as if nothing happened. At least he had a backup to continue a demo. Good preparation is worth mentioning on this one!<\/p>\n

Demo Failure Lesson #4<\/h4>\n

Is your demo scripted to the extent that you ignore what you are showing? We know some sales managers are big fans of sticking to the process and following the demo script. However, break your script into modules and allow for in-script exits, especially where your demo fails. Additionally, keep room for creativity and improvisation in such scenarios.[\/vc_column_text][vc_column_text css=”.vc_custom_1454382585058{margin-bottom: 4% !important;}”]\n

5. Steve jobs losing temper when demo goes wrong<\/h3>\n[\/vc_column_text][vc_video link=”https:\/\/youtu.be\/mZG1ewSO0X4?t=1m9s”][vc_column_text css=”.vc_custom_1454402362751{margin-bottom: 4% !important;}”]\n

<\/h3>\n

Steve Job is known for losing his calm in his demos when they fail. And why not? There is tons of passion, emotions and preparation behind each of his product releases. In this video, he almost shifted the audience focus from the \u2018cool\u2019 product to his \u2018upset behaviour\u2019 by referencing it many a times.<\/p>\n

Demo Failure Lesson #5<\/h4>\n

You can\u2019t be a brat in customer facing demo unless you are the famous Steve Jobs (Perhaps not even then). If something happens to be not working it is better to keep emotions away from the demo. Your customer doesn\u2019t care if you are having a bad day or you are disappointed in something. It is better to keep it professional and solve it like the most experts would.<\/p>\n

So you\u2019ve got 5 quick lessons from failures. Of course preparation is the key to getting things in control and your product demos (almost) perfect. However, things can be expected to go wrong. And I bet they will.<\/p>\n

<\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1454382573826{margin-bottom: 4% !important;}”]\n

Extra! General \u201cDemo Gone Wrong\u201d tips<\/h3>\n[\/vc_column_text][vc_video link=”https:\/\/www.youtube.com\/watch?v=3AZF0b4D10U”][vc_column_text css=”.vc_custom_1454400957331{margin-bottom: 4% !important;}”]Here is a cool example, though a little long winded, on how Steli Efti from close.io turned around weakness or failure into strength. Sometimes failure could even be more beneficial than actual demo. All depends on how you accept the failure and deal with the situation.<\/p>\n

Nicely done, Steli!<\/p>\n

\"sales-product-demo-failure-rta\"<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” bg_color=”#f2f4f5″ scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1\/1″][vc_row_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ el_class=”author-img” width=”1\/4″][image_with_animation image_url=”1276″ alignment=”center” animation=”None”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ el_class=”author-desc” width=”3\/4″][vc_column_text]\n

by<\/span> Jonas Matkevicius<\/h3>\n

Jonas is a marketing specialist at\u00a0SalesChakra<\/a>. He is a certified inbound marketer who drives social media engagement and optimizes content for audiences.\u00a0He loves to write on sales, non profits and entrepreneurship.<\/p>\n

<\/i><\/a>\u00a0\u00a0<\/i><\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

In this post we look at the most famous sales and product demo failures on the internet. It could be said that, generally learning from others mistakes is less common than from your own, but sometimes it is good to know what to avoid when your demo fails. Moreover, there is an extra video at the bottom to learn best practices on how to deal with demo failures. Don\u2019t miss out!<\/p>\n","protected":false},"author":1,"featured_media":1298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,50],"tags":[],"yoast_head":"\n5 Sales Lessons Learnt from Epic Product Demo Failures<\/title>\n<meta name=\"description\" content=\"In SaaS and software industry, closure rate of deals is highly correlated with impact of product demo run by sales reps. Top sales evangelists fail in their product demos & teach us some valuable lessons.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saleschakra.com\/en\/5-sales-lessons-learnt-from-epic-product-demo-failures\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Sales Lessons Learnt from Epic Product Demo Failures\" \/>\n<meta property=\"og:description\" content=\"In SaaS and software industry, closure rate of deals is highly correlated with impact of product demo run by sales reps. 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Top sales evangelists fail in their product demos & teach us some valuable lessons.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/saleschakra.com\/en\/wp-content\/uploads\/2016\/02\/sales-product-demo-failures-twt.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@saleschakra\" \/>\n<meta name=\"twitter:site\" content=\"@saleschakra\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Deepanker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/saleschakra.com\/en\/5-sales-lessons-learnt-from-epic-product-demo-failures\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/saleschakra.com\/en\/5-sales-lessons-learnt-from-epic-product-demo-failures\/\"},\"author\":{\"name\":\"Deepanker\",\"@id\":\"https:\/\/saleschakra.com\/en\/#\/schema\/person\/20fc325b08facf9ffbe6beb9464679bf\"},\"headline\":\"5 Sales Lessons Learnt from Epic Product Demo Failures\",\"datePublished\":\"2016-02-03T10:29:16+00:00\",\"dateModified\":\"2016-08-19T17:18:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/saleschakra.com\/en\/5-sales-lessons-learnt-from-epic-product-demo-failures\/\"},\"wordCount\":1966,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/saleschakra.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/saleschakra.com\/en\/5-sales-lessons-learnt-from-epic-product-demo-failures\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/saleschakra.com\/en\/wp-content\/uploads\/2016\/02\/sales-product-demo-failures-twt.jpg\",\"articleSection\":[\"Sales\",\"Sales Demo\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/saleschakra.com\/en\/5-sales-lessons-learnt-from-epic-product-demo-failures\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/saleschakra.com\/en\/5-sales-lessons-learnt-from-epic-product-demo-failures\/\",\"url\":\"https:\/\/saleschakra.com\/en\/5-sales-lessons-learnt-from-epic-product-demo-failures\/\",\"name\":\"5 Sales Lessons Learnt from Epic Product Demo Failures\",\"isPartOf\":{\"@id\":\"https:\/\/saleschakra.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/saleschakra.com\/en\/5-sales-lessons-learnt-from-epic-product-demo-failures\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/saleschakra.com\/en\/5-sales-lessons-learnt-from-epic-product-demo-failures\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/saleschakra.com\/en\/wp-content\/uploads\/2016\/02\/sales-product-demo-failures-twt.jpg\",\"datePublished\":\"2016-02-03T10:29:16+00:00\",\"dateModified\":\"2016-08-19T17:18:54+00:00\",\"description\":\"In SaaS and software industry, closure rate of deals is highly correlated with impact of product demo run by sales reps. 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