In the previous post, we examined the journey that a company must take in order to begin with CRM. As we mentioned many companies think of CRM only as a technology but companies must prepare themselves for CRM.
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For many companies CRM is a system that technology has purchased. It is a really cumbersome system to maintain, Sales are completely frustrated with having to enter in a lot of data. However, in reality CRM is not a system at all.
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